capsicum, vegtables in dishThe Fresh Ingredient is a family owned & operated fruit, vegetable & gourmet food store.

We opened our Kotara store in mid 2009. At this time we had 2 babies and a desire to make a difference, not just in our lives, but also in our community of the Hunter. We wanted to share our love of good, local food and also our concern for the environment. Through The Fresh Ingredient we hope to achieve these goals.

At The Fresh Ingredient we like to do things a little bit differently. When other stores were closing, we were opening our first store. When others were selling everyday mass produced groceries, we were selling items from independent, family-owned producers. We buy, whenever possible, directly from the grower, picked in the morning and on our shelves that afternoon. Our store has, according to some customers, a feel of the “good old days”.

People stop for a chat, share a recipe, ask for and offer advice, request a song to be played on the record player, sip their coffee and discuss the news of the day.

In August 2011 we sadly closed our Kotara store, to enable us to focus on our new, larger store at Georgetown. The Georgetown site gives us more dedicated parking & more room for gorgeous fresh stock.

Welcome to The Fresh Ingredient’s other store – a virtual store. We hope that your virtual experience here is as much fun & as fulfilling as a trip to The Fresh Ingredient at Georgetown.


Peter, Mary, Sarah, Luke & the team

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